Meet Our Community Makers: Spotlight On Line Producer Timothy Simenc

  • Community Makers
  • Dec 20, 2024
  • 10 min read
Media productions often demand a unique combination of precision, creativity, and adaptability. Few understand this better than Timothy Simenc, a Los Angeles-based line producer with three years of experience in the industry. Timothy recently brought his expertise to New York City for a media content shoot at Casa Aurora, one of Cocoon’s standout venues, working on a project for Wasserman in collaboration with Sage and Major League Baseball’s postseason campaign.

In this Community Makers feature, we explore Timothy’s career, his insights into the world of media production, and his experience working with Cocoon. From his thoughts on the industry to the unique features of Casa Aurora, this article offers a glimpse into how Cocoon helps bring creative visions to life.

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From Los Angeles to New York: Timothy’s Path in Production

Timothy’s work as a line producer often takes him from his home base in Los Angeles to New York City. While LA is a production powerhouse, New York offers a backdrop of rich culture, iconic architecture, and bustling energy that inspires creativity. For Timothy, the city is full of memorable, sometimes surreal moments: “One time, I saw the Ghostbusters’ Ecto-1 driving through the Lincoln Tunnel!” he recalled.

As a line producer, Timothy’s role is to orchestrate the logistics of a production. From managing crews to ensuring that every piece of equipment is in place, his job is to make sure everything runs smoothly on set. He describes the challenges of the role: “The most challenging part is how little margin for error we have. Sometimes, talent is only on set for two hours, so everything must run smoothly, or we’re not going to get the shots we need.” Yet, Timothy thrives on the satisfaction of pulling off a seamless production. For him, it’s all about collaboration and creating a positive experience for everyone involved:

“When the client is happy, talent has a great experience, and our crew wants to work with us again—that’s when I feel really great.”

Casa Aurora: A Production Haven in Brooklyn

When Timothy and his team needed a venue for the MLB postseason campaign shoot, they chose Casa Aurora. Located in the heart of Brooklyn, Casa Aurora, home to a design and branding agency, offers a blend of aesthetic appeal and practical functionality, making it a favorite among media professionals.
Large view of the lounge area in Casa Aurora’s open space, with ample storage, offering a cozy and functional setting for corporate or lifestyle shoots.
Casa Aurora, a beautifully designed space with an open layout, blending a cozy sitting area, modern kitchen, and stylish meeting rooms.
“The space was great, and the location managers were incredibly responsive and attentive,” Timothy shares. With its bright, open interiors and flexible layout, Casa Aurora provided the perfect setting for Wasserman’s creative vision.

Casa Aurora’s design is particularly suited for productions that require versatility in a unique and creative office space. Its open layout translates into a spacious interior with several backdrops and areas, making it the perfect space to shoot multiple scenes across a day of production. Teams can move equipment and set up with ease, while its natural lighting adds depth and vibrancy to any shoot. Beyond its physical features, the venue’s peaceful ambiance offers the perfect set for productions with high quality sound requirements.

Lined desks and table in the open space at Casa Aurora, providing an organized and professional layout for office or collaborative productions.
Casa Aurora‘s large windows fill the interiors with natural light, creating a bright and inviting atmosphere.

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A Seamless Event Space Rental Experience

Productions often involve tight schedules and complex logistics, so having a seamless booking experience is crucial. Timothy praises Cocoon’s efficiency: “It was so easy to book. Everyone was professional and helpful during our location scout, and I’d book with Cocoon again.”

Cocoon’s team supports clients from the initial inquiry to the final wrap, ensuring a hassle-free process. For Timothy, this level of professionalism made a significant difference in the success of his shoot.

Lined desks and table in the open space at Casa Aurora, providing an organized and professional layout for office or collaborative productions.
A camera and lighting setup from one of the many productions held at Casa Aurora, demonstrating the space’s versatility for hosting various types of shoots.

Cocoon’s Support in Action

No production is without its challenges, and Timothy’s recent shoot at Casa Aurora was no exception. He recalls a moment that could have derailed the day:

“Our PA dropped the only elevator key down the shaft, which would have been a nightmare. But Cocoon’s Casa Manager quickly got us a new one before we started loading out of the location.”

This quick response exemplifies Cocoon’s commitment to being more than just a venue provider. For Timothy, this level of support is what sets Cocoon apart. “Production is intrusive and messy.” Timothy explains, “we want locations to be partners in creating a great experience for all parties involved, instead of making our job harder.”

Cocoon’s approach ensures that production teams can focus on their creative work, confident that logistical challenges will be handled promptly and professionally. On-site Casa Managers assure that the creative director’s vision is accomplished without any damages or unexpected property-related blocks.

Say hello to Anudari, the Casa Manager responsible to take care of Timothy’s booking.

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Inside Casa Aurora: Features Tailored to Media Productions

Casa Aurora is more than just a beautiful space—it’s designed to meet the specific needs of media productions. Key features include:

  • Flexible Layouts: The venue’s adaptable spaces accommodate a variety of setups, from large-scale shoots to more intimate productions.
  • Diverse Backdrops: The space offers a variety of backdrop options with an open layout, couch sitting area, kitchen and meeting rooms, ideal for productions looking to create office-related content.
  • Abundant Natural Light: Large windows flood the interiors with light, enhancing the visual quality of photos and videos.
  • Spacious Design: With plenty of room for equipment and crew, Casa Aurora ensures that teams can work efficiently without feeling cramped.
  • Production-Friendly Amenities: The venue includes thoughtful touches like two freight elevators and accessible street parking, providing easy access for loading and unloading equipment, making it a practical choice for production teams.

These features, combined with Cocoon’s responsive management and Casa Manager services, make Casa Aurora a top choice for media professionals.

Large desk lines in the open space at Casa Aurora, creating an organized and professional environment perfect for office and corporate productions.
Thoughtfully designed with a balance of functionality and elegance, Casa Aurora features diverse backdrops and comfortable seating areas.

Timothy’s Advice for Location Providers

Timothy’s experience in the industry gives him valuable insight into what production teams need from venues. “Many locations we step onto want it to be treated like some hallowed ground—don’t move furniture, don’t touch that light.” He emphasizes. “We want locations to be partners in creating a great experience for all parties involved.”

This perspective underscores the value of Cocoon’s approach. By prioritizing partnership and flexibility, Cocoon ensures that its venues meet the demands of even the most complex productions.

Why Media Professionals Choose Cocoon

Timothy’s experience with Cocoon highlights the key benefits of working with the company:

  • Streamlined Booking: A simple and efficient process saves time and reduces stress.
  • Responsive Support: On-site managers are available to address challenges and ensure smooth operations.
  • Tailored Spaces: Venues like Casa Aurora offer the flexibility and functionality that production teams need.
  • Collaborative Approach: Cocoon acts as a partner, not just a provider, supporting clients every step of the way.
  • Professionalized Service for Unconventional Venues: Cocoon’s unique spaces are thoughtfully managed to meet professional production needs, combining unconventional charm with the reliability of top-tier service.
  • Experienced Bookings Team for Additional Needs: Cocoon’s well-versed bookings team can coordinate additional requirements such as rentals, food and beverage services, and nearby satellite spaces to streamline your entire production process.

For media professionals like Timothy, these qualities make Cocoon an invaluable resource.

Large desk lines in the open space at Casa Aurora, creating an organized and professional environment perfect for office and corporate productions.
This image captures a camera and lighting setup, with crew members working on-site and making the most of Casa Aurora’s versatile space for various productions.

Explore Casa Aurora for Your Next Media Production

Casa Aurora offers the perfect combination of style and practicality, making it an ideal venue for media productions. From its versatile design to Cocoon’s exceptional service, it’s a space where creativity can thrive. Whether you’re producing a commercial, a branded campaign, or an editorial shoot, Cocoon’s portfolio of media production spaces in NYC has something for every vision. Not finding what you’re looking for? Contact Cocoon’s bookings team to activate our location scouting services, with a network of 500+ properties available for specific bookings.
Lounge area in the open space at Casa Aurora, providing a casual, comfortable setting for informal meetings or relaxation scenes in office shoots.
The flexible layout of Casa Aurora, and spacious design make it perfect for various activities, from meetings to casual gatherings.
Kitchen at Casa Aurora with an oak table and bench seating, offering a warm, communal atmosphere perfect for casual or lifestyle-focused productions.
Conveniently equipped with two freight elevators and street parking, Casa Aurora, located in Brooklyn, combines accessibility with style.

Wrapping Up

Timothy Simenc’s experience highlights the importance of having the right space and a reliable partner to support your vision. His shoot at Casa Aurora not only brought Wasserman’s MLB postseason campaign to life but also showcased how Cocoon’s venues and team can turn high-pressure productions into seamless successes.

Whether you’re an experienced line producer or stepping into the world of media production, Cocoon’s spaces and services provide the foundation you need to create unforgettable work. From easy booking processes to responsive on-site support, Cocoon ensures that you can focus on what matters most—delivering your creative vision.

If you’re inspired by Timothy’s story, you can follow him online:

Instagram: @texastim96

Ready to bring your next project to life? Explore Casa Aurora and other Cocoon venues today!

Large desk lines in the open space at Casa Aurora, creating an organized and professional environment perfect for office and corporate productions.
Timothy, a line producer, relaxes in a comfortable chair, surrounded by Casa Aurora‘s gorgeous furniture and the sleek glass-walled office in the background, showcasing the venue’s stylish and professional ambiance.

Frequently Asked Questions

What makes Casa Aurora suitable for media shoots?

Casa Aurora features adaptable layouts, natural lighting, and a spacious design ideal for productions looking to shoot in a sophisticated office space environment. With Cocoon’s on-site support, it offers a stress-free experience for teams.

How does Cocoon support media production teams?

Cocoon provides responsive Casa Managers, easy booking processes, and versatile spaces tailored to creative projects. Their hands-on approach ensures productions run smoothly while minimizing the risk for damages and property-related operational blocks.

Are there other spaces like Casa Aurora?

Yes! Cocoon’s portfolio includes a variety of office-style media production spaces across NYC. Each venue is unique, offering features suited to different types of productions.

Can Cocoon handle last-minute production challenges?

Absolutely! Cocoon’s site reps are equipped to address issues promptly, ensuring your production stays on track.

Written By

Piero Faggiolly is a Marketing Specialist at Cocoon Flex Spaces, where he works closely with the team to share practical insights about event venues, media productions, weddings, brand activations, and corporate gatherings across New York City.

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